Look Labs, a modern attractiveness and way of life studio based in Berlin, Germany, has introduced the first digital fragrance encoded right into a non-fungible token, or NFT, providing additional proof that the digital artwork craze continues to develop. 

The fragrance is a digital model of the unisex Cyber Eau de Perfume, which used to be introduced in October 2020 with a powerful focal point on environmental sustainability. The NFT collectible used to be designed in collaboration with Montreal-based artist Sean Caruso.

The smell of bodily Cyber Eau de Perfume used to be “extracted using near-infrared spectroscopy and is represented in the art piece itself in the form of spectrum data,” Look Labs defined.

Regarding the NFT design, Caruso stated he used to be impressed through the unique packaging of the bodily fragrance bottle. He defined: 

“For the NFT, I was inspired by the original packaging and bottle of the Cyber Eau de Parfum. I wanted a photorealistic render of the bottle with the illuminated label and the NIR data represented as a colorful spectrogram, contrast to the Gigeresque styled platter.”

Only ten NFTs are to be had for public sale on Rarible. Each of the 10 minted property comes with a bodily collector’s version of Cyber Eau De Perfume with a published OLED label that lighting fixtures up in crimson when pressed.

Nonfungible tokens have taken the marketplace through hurricane in contemporary months, with digital collectibles rising in recognition amongst now not simply crypto fans, however mainstream audiences as smartly. Some analysts have commented that the marketplace is getting too frothy as billions of greenbacks go with the flow into NFT platforms.

For instance, the totally diluted marketplace capitalization of Dapper Labs’ FLOW token crossed $41 billion previous this month. Dapper Labs is the NFT platform in the back of Cryptokitties and NBA Top Shot.

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