Ubex (UBEX )
Ubex is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.
Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties.
By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions,
the most fair and interesting model for advertisers.
Creation of an advertising platform for promoting Payday Loans
2Q1 2017-Q4 2017
Development of integration tools to link marketing campaigns with publishers’ websites Introduction of an API interface for use by publishers to register advertising space Addition of new types of advertising tools and customization of widgets
Introduction of advertiser auctions
Development of the exchange smart contract prototype for the storage of basic information
Launch of the desktop and mobile Alpha versions of the Advertiser application
Launch of the desktop and mobile Alpha versions of the Publisher application
Development of the system’s neural core prototype and initial training of the neural networks
Introduction of smart contracts capable of storing neural network adjacent coefficients in the blockchain
Introduction of an API prototype for sharing training data in exchange for rewards (data mining)
Launch of the Beta versions of Advertiser and Publisher applications